To reveal the ties of corporate brand perception with Turkish culture by communication carried out through the social media account of the Consulate - General of The People's Republic of China in Istanbul, to establish a close bond with the audience.
As a representation of China the panda character, which is the symbol of the country, was designed as the face of the IG account of the Consulate - General of China in Istanbul since it has a high awareness and a positive perception in the society.
By emphasizing the common features of the Chinese and Turkish cultures, the mascot was carried over to communication with the aim of bringing the two cultures closer.
RESULT
High reach and engagement rate was achieved during the campaign process.
|
1,524,264 REACH |
|
17,840 PROFILE VISIT |
|
1,578 NEW FOLLOWER |
|
47,607 ENGAGEMENT |