The Hell Energy Türkiye Instagram account, which we started to manage as of January 2022, was an account with 9,800 followers, 80% of which were bots. The bot density prevented the Instagram algorithm from working properly and the content reaching the right target audience.
1. When we first started to manage the account, we began by producing quality content relevant for the target audience we determined.
2. At the same time, we have ensured the expansion of the account to the masses through influencer collaborations.
3. When our account became attractive for our audience, we started to gain new followers with "cross-draw".
4. We have achieved a rapid growth curve by announcing both our content and draws with sponsored content.
RESULT
In 8 months, account quality increased from 20% to 91%. Through the increase in reach and engagement, our account rose rapidly in the BoomSocial list!
In 8 months, the bot account rate was reduced to 9%.
| Date | Followers | Bot Rate | Bot Followers | Organic Followers |
|---|---|---|---|---|
| January 2022 | 9,800 | 80% | 7,840 | 1,960 |
| August 2022 | 18,253 | 9% | 1,643 | 16,610 |