Your social media accounts are your brand’s interactive spokesperson. It is necessary to keep a consistent tone of voice and level of rapport and candor in line with brand positioning.
Analysis of earned conversation and social listening on entire social networks allow us to deliver sentiment analysis and identify key insights to inform content strategy and campaign messaging.
Monitoring and moderation skills of your brand also make you more resilient to crises in this age of new media.
At Social First., the clearest reflection of our insight-driven perspective is how we use data to create real impact for our clients. Thanks to this approach, our work has been recognized with multiple awards* by respected and independent organizations.
WE TRACK WHAT IS NECESSARY AND RELEVANT TO YOUR BRAND AND CREATE INSIGHTFUL, DATA-DRIVEN REPORTS WHICH GUIDE YOUR BUSINESS DECISIONS.
Your digital assets and existence drive an interaction with the communities. Your tone of voice in the social media ecosystem and handling capacity shape brand perception.
By this means, we are not only able to track the brand topics at first hand and manage the issues proactively, we are also able to shape the conversation.
We prepare moderation guides and rules fit for your brand purpose that make the brand voice more consistent and integer.
Considering benchmarks in between different platforms, we clarify risks and opportunities before we shape platform strategy of your brand.
Thanks to our research background from StratejiCo. and data-obsessed business approach, we conduct in-depth channel audits, from both a quantitative and qualitative perspective.
Analysis of earned conversation and social listening allow us to reveal what is working well, what is to be dismissed or improved. We deliver sentiment analysis and identify key insights to inform from content strategy and key campaign messages to your entire brand decisions.
We do social audit regularly as well as ad-hoc on your brief purpose.
Understanding your competition, competitor activities, strengths and weaknesses and identifying strategic opportunities is the "must" of staying ahead and differentiate your brand-self.
State of the industry, audience contexts and trends, social landscape across your competition is examined in competitor analysis.
Key insights are clustered and categorised, key drivers of competitors' perception are revealed, power of these drivers are prioritised, sentiment is analysed.
Social First. and StratejiCo. are responsible for managing A101’s social media presence through their combined efforts. For the third year in a row, our brand has earned the Gold Award in the “Chain Markets” category of the Brandverse Awards – SocialBrands Data Analytics section, organized by Marketing Türkiye and BoomSonar, with the expertise of Deloitte Turkey.
